Be More Dog
We were challenged to makes O2's customers embrace new technology and their own curiosity. The answer to this? Simple, behave more like a dog. The Be More Dog campaign became the most shared in the UK, as we targeted the very cynical users of the Internet with targeted 'Dog Bombs', a Vine Film Festival, the world's biggest game of fetch and whole load more.
Campaign Of The Year, Social Campaign Of The Year, IAB Creative Showcase