O2

Be More Dog

We were challenged to makes O2's customers embrace new technology and their own curiosity. The answer to this? Simple, behave more like a dog. The Be More Dog campaign became the most shared in the UK, as we targeted the very cynical users of the Internet with targeted 'Dog Bombs', a Vine Film Festival, the world's biggest game of fetch and whole load more.

Awards

Campaign Of The Year, Social Campaign Of The Year, IAB Creative Showcase

Credits

Dan & Elias,Tom Park

Anomaly, Amsterdam

Poke, London

VCCP, London

Johnnie Walker

IKEA

Diesel

YouTube

T-Mobile

For projects and freelance:

      davidmfarthing@gmail.com

      +31623873950